Twenty-one weeks. Four thousand two hundred seventy-two appointments. One question worth interrogating honestly before you answer it. Scroll through the evidence, then use the tool at the heart of this report to model the decision for yourself.
Ranked by average revenue on a typical day. Sunday clears barely sixty percent of what Saturday does — and even falls behind Monday, the next-slowest.
What you are looking at. Each bar is the average revenue Goldcat earned on a typical day of that weekday over the 21-week window. Completed appointments only — cancellations and no-shows are excluded so we are comparing money that actually landed.
Darker squares mean more appointments in that hour. The Sunday column tells a clean story: almost nothing before noon, a narrow 1 pm – 6 pm peak, and a quick decline after. You're running a half-day already.
Taken alone, Sunday is an unusual shape of business day. Four numbers, four different things they're trying to tell you.
The full observed Sunday take was ₦10.4M over the study window. Real, but far below weekday averages.
Sunday clients spend more per visit than any other day.
Less than half the weekend's other day. Plenty of idle capacity.
Nearly one Sunday booking in four doesn't walk through the door.
Sunday is an appointment day, not a discovery day. Losing it wouldn't cost you a traffic channel.
Plug in what a Sunday actually costs to run, choose the hours you'd keep open, and decide how many Sunday-only clients will shift to weekdays. The numbers recalculate as you move.
Sunday's 23.1% cancel + no-show rate is the worst of any day. That lost revenue — from bookings that never materialise — is larger than the cost savings most businesses see from closing a day entirely. Here's the math.
70 cancelled bookings and 21 no-shows over 17 observed Sundays. Annualised, that's ₦12.1M in Sunday revenue booked but never realised — and notably, the cancelled tickets average higher than completed ones (₦43,546 vs ₦34,676).
Industry-standard interventions — card-on-file deposits, SMS confirmations 24h prior, a short waitlist — can pull this rate toward 10%. Use the slider to see what your upside looks like.
Each bar shows what share of that category's total revenue came from Sundays. Massage, facial and body treatments lean disproportionately into Sunday. If you close, you are closing the spa's premium day.
Of 111 named Sunday clients, 63 have never booked on another day in 21 weeks. If Sunday closes, they don't automatically shift — some will, some won't. The scenario builder above lets you dial that assumption in.
Nobody on the team is Sunday-exclusive. Closing Sunday doesn't eliminate headcount — it shifts one day of their work elsewhere. This is material for the cost slider above.
| Team member | Sunday appts | Other-day appts | Sunday revenue | Status |
|---|
The data doesn't give you a slam-dunk yes or no. It gives you four things to sit with before deciding.
₦612K in average revenue, ₦25-31M annualised. The real question is whether your Sunday operating cost is lower or higher than that. Use the slider above.
A 1 pm – 7 pm Sunday captures around 85% of observed Sunday revenue at roughly half the hours. Shrink before you stop.
No team member is Sunday-exclusive. Unless you restructure schedules, you are still paying most of Sunday's wages whether you open or not. Payroll is not a clean 1 ÷ 7 saving.
Before deciding anything about closing, the bigger win may be fixing Sunday's cancel-plus-no-show rate. Deposits, confirmations, waitlists. Solve that first — the revenue story changes.